![]() ![]() Victor Valle, founder of the creative agency Counter Culture Group, says two artists he manages performed at the Apple Store in Union Square in exchange for Apple Watches in 2017. Representatives from Apple declined KQED's multiple requests for comment. ![]() Meanwhile, experts maintain that a work-for-trade arrangement with a corporation as large and profitable as Apple reinforces a power dynamic that keeps artists at a disadvantage. While some interviewees were directly critical of being paid in merchandise instead of cash, others were hesitant to go on the record about Apple for fear of souring their relationship with the company. Apple's event programming thrives in a climate where artists are pressured to work for exposure, making it difficult to negotiate fair pay. In talking with more than a dozen people about Today at Apple ' s model, a nuanced portrait emerges of the artist's dilemma in the Bay Area. Though some of the interviewees for this story expressed gratitude for the chance to work with a powerful brand, several came away from the experience questioning why Apple-the world's largest company by market value, with a revenue of $265.6 billion in 2018 alone-was unable to pay them for their labor. ![]() At a time when Apple and other tech giants are under scrutiny for a lack of staff diversity, experts say that Today at Apple ' s roster of local artists lends the company a valuable, socially responsible image while preserving their status quo, and at virtually no cost. ![]()
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